Problem
SalesforceIQ, a subsidiary of salesforce.com, is an is an intelligent CRM for small businesses. The company needed a solution to better organize and manage project feedback. After the product feedback was entered into a centralized system, it was difficult to detect duplicate comments, prioritize feedback comments, and/or make better structural sense from some of the comments.
Solution
I designed a web app called Lasso. The app let users capture, enter, and prioritize feedback and to better organize the company’s feedback filtering system and to more efficiently resolve product issues.
The app features a product feedback card dashboard, where team members could organize feedback-entered comments and turn them into actionable tasks.
Contribution
I conceptualized, authored, and designed the app the feature, from the whiteboard and my sketchbook, to flows, wires, comps, assets, and carefully built specifications for development.